Last Updated: October 30th, 2024
Introduction
This Privacy Policy (this “Policy”) describes the types of information USAMM, LLC, a Texas limited liability company (“USAMM”, “Company”, “us”, “our” or “we”), may collect from you or that you may provide when you access or use any content, functionality, or services offered on or through our website, usamm.com (the “Website”), and our practices for collecting, using, maintaining, protecting, and disclosing that information. We respect your privacy and are committed to protecting it through our compliance with this Policy. If you are a resident of California, please visit our Privacy Policy for California Residents (our “California Privacy Policy”) and our Notice at Collection.
This Policy applies to information we collect:
- On or through the Website.
- Via email or other electronic messages between you and the Website.
- When you interact with our advertising and applications on third party websites and services, if those applications or advertising links to the Policy.
- When you use our products or services or otherwise interact with us.
This Policy does not apply to information collected:
- Through any other means, including through any third party website.
- By any third party, including through any application or content (including advertising) that may link to or be accessible from or through the Website.
Please read this Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you agree to this Policy. This Policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the Policy periodically for updates.
Children Under the Age of 18
Our Website is not intended for children under 18 years of age. No one under age 18 may provide any information on or through the Website. We do not knowingly collect personal information from children under 18. If you are under 18, do not use or provide any information on this Website or through any of its features, register on the Website, make any purchases through the Website, or provide any information about yourself to us, including your name, address, telephone number, or email address. If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 18, please contact us by sending a message to usamm_cs@usamm.com or calling 1-877-653-9577.
Information We Collect About You and How We Collect It
We collect several types of information from and about users of our Website, including information:
- By which you may be personally identified, such as name, postal address, email address, telephone number, social security number, and any other personally identifiable information you choose to provide ("personal information").
- That is about you but individually does not identify you, such as gender, other demographical data, military branch, and military rank, title or position.
- About your internet connection, the equipment you use to access our Website, and usage details.
We collect this information:
- Directly from you when you provide it to us.
- Automatically as you navigate through the Website. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies.
- From public sources, for example, Google reviews.
- From third parties, for example, service providers who may collect information on our behalf, as well as advertising networks and data analytics providers.
Information You Provide to Us
The information we collect on or through our Website may include:
- Information that you provide when you access or use the Website. This includes information provided at the time you create an account, place an order, subscribe to receive our newsletter or marketing text messages, submit a review, participate in a survey, participate or sign up for a promotion, request customer support, communicate with us via third-party social media sites (including by posting or tagging us in content), report a problem with the Website, request further services, or otherwise communicate with us.
- Records and copies of your correspondence (including email addresses), if you contact us.
- Your responses to surveys that we might ask you to complete for research purposes.
- Details of transactions you carry out through our Website or other means and of the fulfillment of your orders. This may include your contact, shipping, and financial information.
- Your search queries on the Website.
Please note that all transactions are processed through Shopify, a third party e-commerce platform, which stores the information you submit when placing an order. By placing an order through our Website, you are agreeing to Shopify’s Consumer Privacy Policy and Consumer Terms of Service, so please take the time to review both before placing an order. Our Website may offer certain third party products for sale, including products from other Shopify stores through the Shopify Collective. You will be notified prior to placing an order if any of the items you have selected are third party products. Any order placed for a third party product is automatically forwarded to the relevant supplier, who fulfills and ships the product directly to you. Placing an order for a third party product means you are agreeing to the applicable supplier’s policies regarding the use and disclosure of your information, so please review those policies prior to making any such purchase.
We may also ask you to provide a review of our products and/or services. If you choose to submit a review in response to our request, we may post your review, including any pictures and/or videos, on public areas of the Website with your consent.
Information We Collect Through Automatic Data Collection Technologies
As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:
- Details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website.
- Details of your interactions with our Website, including session information used, for example, to create a snapshot of which products you have selected. We are then able to use these snapshots to recreate your session and address any issues you may be experiencing.
- Information about your computer and internet connection, including your IP address, operating system, and browser type.
We may also use these technologies to collect information about your online activities over time and across third party websites or other online services (behavioral tracking). Our Website does currently respond to “Do Not Track” browser settings. You may also opt-out of behavioral tracking on this website by sending us an email stating your request to usamm_cs@usamm.com.
The information we collect automatically does include personal information. This helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:
- Estimate our audience size and usage patterns.
- Store information about your preferences, allowing us to customize our Website according to your individual interests.
- Speed up your searches.
- Recognize you when you return to our Website.
The technologies we use for this automatic data collection may include:
- Cookies (or browser cookies): A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website. For information about managing your privacy and security settings for cookies, see Choices About How We Use and Disclose Your Information.
- Web Beacons: Pages of our Website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
Third Party Use of Cookies and Other Tracking Technologies
Some content or applications, including advertisements, on the Website are served by third parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our Website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.
We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt-out of receiving targeted advertising from many providers, see Choices About How We Use and Disclose Your Information.
How We Use Your Information
We use information that we collect about you or that you provide to us, including any personal information:
- To present our Website and its contents to you.
- To provide you with information, products, or services that you request from us.
- To process and complete transactions, and send you related information, including purchase confirmations and receipts.
- To monitor and analyze statistics, trends, usage, and activities in connection with our Website.
- To learn about your shopping preferences and improve your shopping experience.
- To communicate with you about offers, promotions, contests, rewards, and events, and to provide other news and information about USAMM (unless you have opted out).
- To provide content, features, and/or advertisements that match your interests and preferences or otherwise customize your experience on our Website.
- To link or combine with other information we receive from third parties to help understand your needs and provide you with better service.
- To personalize the targeted advertisements you see on third party platforms and websites (unless you have opted out).
- To send you text messages about new products, promotions, and similar updates (unless you have opted out).
- To fulfill any other purpose for which you provide it.
- To provide you with notices about your account.
- To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
- To notify you about changes to our Website or any products or services we offer or provide through it.
- In any other way we may describe when you provide the information.
- For any other purpose with your consent.
We may also use your information to contact you about goods and services that may be of interest to you. If you do not want us to use your information in this way, you can opt-out by sending an email stating your request to usamm_cs@usamm.com. For more information, see Choices About How We Use and Disclose Your Information.
We may use the information we have collected from you to enable us to display advertisements to our advertisers' target audiences. Even though we do not disclose your personal information for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.
Disclosure of Your Information
We may disclose aggregated information about our users, and information that does not identify any individual, without restriction. We may disclose personal information that we collect or you provide as described in this Policy:
- To our subsidiaries and affiliates.
- To contractors, service providers, and other third parties we use to support our business.
- To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of USAMM's assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by USAMM about our Website users is among the assets transferred.
- To fulfill the purpose for which you provide it.
- For any other purpose disclosed by us when you provide the information.
- With your consent.
We may also disclose your personal information:
- To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
- To enforce or apply our Terms of Use and other agreements, including for billing and collection purposes.
- If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of USAMM, our customers, or others.
The categories of personal information we may disclose include:
- Contact information, including name, phone number, email address and postal address.
- Billing information, including payment information and shipping address.
- Purchase history and order information.
- Information collected automatically as you navigate through the Website, including your IP address.
Service Provider Use of Your Information
Our service providers may collect, use, maintain, and disclose your personal information, and in such cases, they do so in accordance with their privacy policies, not ours. These service providers include, but are not limited to, the following:
- Data analytics providers (e.g., Google Analytics, Meta Pixel, Hotjar, Google Ads, etc.).
- Marketing service providers (e.g., Meta, Yotpo, Klaviyo, Smile,io, ShareASale, Instagram, Postscript, etc.).
- E-Commerce platform provider (e.g., Shopify).
- Order fulfillment and drop shipping providers (ShipStation, Shippo, ShipHero, Shopify Collective, etc.)
If you would like more information on how each of the service providers listed above collects, uses, maintains, and discloses your personal information, please visit their websites and review their privacy policies along with any other relevant documentation made available to you.
We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:
- Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this Website may then be inaccessible or not function properly.
- Disclosure of Your Information for Third-Party Advertising. If you do not want us to share your personal information with unaffiliated or non-agent third parties for promotional purposes, you can opt-out by sending an email stating your request to usamm_cs@usamm.com.
- Promotional Offers from the Company. If you do not wish to have your information used by the Company to promote our products and services, you can opt-out by sending an email stating your request to usamm_cs@usamm.com. If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions. If we have sent you a marketing text message, you may reply with the word “STOP” to opt-out of receiving future marketing text messages.
- Targeted Advertising. If you do not want us to use information that we collect or that you provide to us to deliver advertisements according to our advertisers’ target-audience preferences, you can opt-out by sending an email stating your request to usamm_cs@usamm.com.
We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt-out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI’s website.
Residents of certain states may have additional personal information rights and choices. Please see Your State Privacy Rights for more information.
Accessing and Correcting Your Information
You can review and change your personal information by logging into the Website and visiting your account profile page. You may also send us an email at usamm_cs@usamm.com to request access to, correct, or delete any personal information that you have provided to us. We cannot delete your personal information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.
Information provided by you directly to one of our service providers is governed by their respective privacy policies and any other applicable documents.
Residents of certain states may have additional personal information rights and choices. Please see Your State Privacy Rights for more information.
State consumer privacy laws may provide their residents with additional rights regarding our use of their personal information. To learn more about California residents’ privacy rights, visit our California Privacy Policy https://usamm.com/pages/california-privacy-policy.
Florida, Texas, and Virginia provide their state residents with rights to:
- Confirm whether we process their personal information.
- Access and delete certain personal information.
- Correct inaccuracies in their personal information, taking into account the information’s nature and processing purpose.
- Data portability.
- Opt-out of personal data processing for:
- Targeted advertising;
- Sales; or
- Profiling in furtherance of decisions that produce legal or similarly significant effects.
- Either limit (opt-out of) or require consent to process sensitive personal data.
The exact scope of these rights may vary by state. To exercise any of these rights please send us an email stating your request to usamm_cs@usamm.com.
Virginia residents may appeal a decision regarding a consumer rights request. In order to do so, please send your appeals request to usamm_cs@usamm.com. Once you have submitted a request, we will acknowledge receipt of your request and advise you how long we expect it will take to respond if we are able to verify your identity. We may also ask you to describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it. Making a verifiable consumer request does not require you to create an account with us. We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request. We commit to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to a total of ninety (90) days), we will inform you of the reason and extension period in writing.
Data Security
We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. However, the safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.
We post any changes we make to this Policy on our Website. If we make material changes to how we treat our users' personal information, we will notify you by email and/or through a notice on the Website home page. The date the Policy was last updated is identified at the top of the page. You are responsible for periodically visiting our Website and this Policy to check for any changes.
Contact Information
If you have any questions or concerns regarding the policies and practices described in this Privacy Policy, you may contact us:
- By Email: to usamm_cs@usamm.com
- By Phone: 1-877-653-9577