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Challenge Coins: Why Does The Military Use Them?

225th Army Birthday Ball Challenge Coin

Challenge coins hold deep significance within the military community, representing honor, camaraderie, and tradition. These small, medallion-style tokens are more than just collectible items; they’re powerful symbols of identity and belonging. Whether you’re new to challenge coins or simply curious about how they work and their purpose, this blog will guide you through everything you need to know.

What Are Challenge Coins?

Challenge coins are small, coin-like medallions typically made of metal and customized with unique designs. They often carry the insignia of a specific organization or event. Personnel commonly receive them in recognition of outstanding performance, as a keepsake for their duty or as a mark of camaraderie.

Though their origins are somewhat debated, the use of challenge coins is thought to date back to World War I, when an American pilot received one as a token of their unit's gratitude. Another story is that the American flyer had carried some U.S. coins in his pocket and it was used to identify him as an ally. Today, challenge coins have evolved beyond their military roots and are also adopted by various organizations and institutions as tokens of appreciation or recognition.

What Are Military Challenge Coins?

Military challenge coins are a special category created for personnel across various branches, including the Army, Navy, Air Force, Marines, Space Force and Coast Guard. These coins are often unit-specific and carry immense symbolic weight. They are treasured items passed down through ranks or awarded for exceptional service.

For example, a military challenge coin might feature:

  • A specific division's emblem or motto.
  • The dates of a mission or operation.
  • A representation of a historic event involving that branch.

Military coins are particularly valued because they signify experiences shared within units, promoting trust and unity across members.

JTF6 Challenge Coin

What Are Challenge Coins Used For?

Challenge coins serve multiple purposes, and their significance varies depending on the context. Here are some of the most common uses:

Commemoration

They serve as mementos for specific campaigns, operations, or events. For instance, a coin might be created to commemorate a particular deployment or mission.

Recognition

Officers, senior enlisted leaders or higher-ranking personnel often present coins to honor exceptional achievements or outstanding service.

Team Building

Carrying a challenge coin fosters a sense of belonging and camaraderie. It represents membership in a specific unit or team, strengthening bonds within a group.

Tradition and Pride

Coins often symbolize pride in one’s service or organization. Members display, trade, or carry these coins as a testament to their affiliation.

The "Challenge" Game

Beyond their traditional uses, challenge coins are often part of an informal tradition known as a "coin challenge." Members pull out their coins in a social setting, and those who fail to produce theirs may owe a round of drinks or face a lighthearted consequence.

How Are Challenge Coins Made?

The creation of challenge coins involves a combination of artistry and craftsmanship. While modern technology has streamlined production, the process still preserves the intricate detailing that makes each coin unique.

1. Designing the Coin

The first step is creating a design that represents the team's or organization's identity. This could include insignias, mottos, dates, and special imagery.

2. Material Selection

Challenge coins are usually made from durable metals such as brass, zinc, or even precious metals like gold and silver. The material often dictates the coin's weight, durability, and overall quality.

3. Minting Process

Once the design is finalized, it’s engraved into a mold, which is used to stamp or cast the design onto metal blanks. The coins are then edge-trimmed for a clean finish.

4. Adding Finishes

Depending on the look desired, different finishes can be applied, including enamel painting, polishing, and plating (e.g., gold, antique, or silver).

5. Quality Control

Each coin undergoes thorough inspection to ensure accuracy in details, consistency in design, and perfect finishes. Only flawless coins make it into the hands of recipients.

The result is a tangible token of valor or affiliation, often bearing intricate detailing and vibrant colors.

Secretary of the Army Challenge Coin

How Big Are Challenge Coins?

Challenge coins generally measure between 1.5 and 2 inches in diameter, although this can vary based on the purpose and design preference. Some coins are smaller and more subtle, while others can be larger and more decorative. Their thickness typically ranges from 2mm to 6mm, which gives them a solid, sturdy feel when held.

While most coins are round, many others are shaped in a variety of figures. I’ve seen them in a Pentagon shape, a triangle, a rectangle, a knife, a dog's head, and even a dog tag shape.  

How Do Challenge Coins Work?

Challenge coins function as symbolic totems that connect individuals to a group or tradition. While their primary purpose may be ceremonial or commemorative, many military personnel enjoy using them in the "coin check" game. This is how it works:

  • A person initiates the challenge by slamming a coin on a table or presenting it.
  • Everyone else in the group must immediately produce their coin.
  • If someone fails to present their coin, they may have to buy drinks for the challenger.
  • If everyone presents their coins, the challenger may end up footing the bill.

This lighthearted tradition contributes to the camaraderie and fellowship around challenge coins while serving as a reminder of their service and shared experiences.

DEA Challenge Coin

What Is the Purpose of Challenge Coins?

At their core, challenge coins are about connection. Their primary purpose is to honor and recognize individuals, fostering pride and loyalty. Within the military, these small tokens represent significant moments, whether it’s a challenging mission, a brave act, or simply serving within a close-knit team. For broader organizations, challenge coins symbolize a shared identity, values, and appreciation for one’s contribution.

The unspoken message behind every coin remains the same, though: you belong, you are valued, and your efforts are recognized.

What Are Challenge Coins For?

Challenge coins may seem small in size, but their purpose extends beyond their physical form. They are for recognizing individuals, celebrating achievements, and building bonds. Whether kept as personal keepsakes, displayed with pride, or exchanged among comrades, their value lies in the stories and traditions they embody.

Final Thoughts on Challenge Coins

Challenge coins are tangible representations of honor, unity, and belonging. From commemorating military missions to creating connections among teams, these iconic medallions have cemented their place in history and tradition. If you’ve received one, cherish it; it’s more than just a token, it’s a story worth remembering.

USSCOM Challenge Coin

To explore custom challenge coins or learn more about creating your own, reach out to suppliers who specialize in personalized designs or check out USAMM's full inventory of challenge coins for all branches. After all, the power of a coin lies not just in its material, but in the meaning it carries.

5 minute read

Written by Jared Zabaldo

Jared Zabaldo is a U.S. Army veteran and entrepreneur, known for founding USA Military Medals (USAMM). During his military service, he worked as a military journalist (46Q), where he covered a range of stories while deployed in Iraq. His journalism and military experience shaped his leadership skills and business acumen. After leaving the service, he used this background to create USAMM, a company offering military insignia and custom ribbon racks. Under his leadership, the business has grown into a major e-commerce operation serving millions of veterans nationwide.

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